Vaccine Persuasion Campaign
This site was prepared for the April 20 webinar, “Pandemic Propaganda,” co-hosted by Renee Hobbs & Frank Baker
Morgan Freeman: The Voice People Can Trust
Watch Morgan Freeman, the voice ‘people trust,’ assure COVID-19 vaccine safety in new PSA | Ad Age
Using Humor & Nostalgia
https://www.forbes.com/sites/martyswant/2021/04/11/using-humor-and-nostalgia-more-brands-are-putting-money-and-clout-behind-covid-19-vaccine-psas/
Inside the ad industry’s moonshot: Pitching you to get the COVID-19 vaccine https://www.fastcompany.com/90614037/inside-the-ad-industrys-moonshot-pitching-you-to-get-the-covid-19-vaccine
Budweiser Vaccine Awareness Ad (April 7)
https://adage.com/article/cmo-strategy/budweiser-channels-jimmy-durante-and-plenty-beer-drinking-vaccine-awareness-ad/2327021
AMA Videos and Graphics
Mask Up: Stop the spread of COVID-19 | American Medical Association (ama-assn.org)
#Stayhome #withme and Control the Contagion: Spreading Facts, Not Fear (Featuring cast of “Contagion”)
(1) #Stayhome #withme and Control the Contagion: Spreading Facts, Not Fear – YouTube
Julia Louis Dreyfus PSA For California
(1) Julia Louis-Dreyfus has honestly never looked better l GMA Digital – YouTube
Neil Diamond: Hands……Washing Hands PSA
(1) Neil Diamond “Hands.. washing hands” – YouTube
WATCHMEN Cast PSA Washmen
Watchmen on Twitter: “Who Washes The Washmen? https://t.co/MfRXDGOix4” / Twitter
Ad Council PSA Campaign “It’s Up To You”
(1) How It Starts :30 | COVID-19 Vaccine Education Initiative | Ad Council – YouTube
Ad Council Campaign “Worship”
(1) Worship :60 | COVID-19 Vaccine Education Initiative | Ad Council – YouTube
Ad Council Campaign “Back to Life”
(1) Back to Life | COVID-19 Vaccine Education Initiative | Ad Council – YouTube
Ad Council “Mask Up”
(1) Mask Up America – Favorite Things | Coronavirus Response | Ad Council – YouTube
Ad Council “Alone Together”
(1) COVID-19: Alone Together PSA (Ad Council) – YouTube
Ad Council “Family Gathering”
(1) Family Gathering :30 | COVID-19 Vaccine Education Initiative | Ad Council – YouTube
Verizon/Ad Council Partnership
(1) Verizon + Ad Council Partner on COVID-19 Vaccine Awareness – YouTube
Ad Council National Coronavirus PSA
(1) Ad Council: National Coronavirus PSA – YouTube
Ad Council 15 second Spanish PSA
Protégete a Ti Mismo :15 | Coronavirus Response | Ad Council – YouTube
For The Love Of: Ad Council/ NY Governor’s Office/ Mask Up
(1) For the Love Of | Coronavirus Response | Ad Council – YouTube
Ad Council “Protect Yourself”
(1) For the Love Of | Coronavirus Response | Ad Council – YouTube
Ad Council: “It’s Your Shift”
(1) It’s Your Shift | Coronavirus Response | Ad Council – YouTube
Ad Council “Show Some Love”
(1) Show Some Love | Coronavirus Response | Ad Council – YouTube
Ad Council “Famous Last Words”
(1) Famous Last Words | Coronavirus Response | Ad Council – YouTube
Ad Council “You Will See Me”
(1) You Will See Me – Anthem :60 | Coronavirus Response | Ad Council – YouTube
Ad Council/MLB “Mask Up America”
(1) Mask Up America – MLB | Coronavirus Response | Ad Council – YouTube
Ad Council “You Have My Respect”
(1) You Have My Respect | Coronavirus Response | Ad Council – YouTube
PSA Plan Your Vaccine
Ready – PSA | Plan Your Vaccine (nbcnews.com)
PSA “Our Best Shot” Alliance for Aging Research
Our Best Shot – Vaccine PSA – Alliance for Aging Research
Former Presidents “It’s Up To You PSA
Former Presidents and First Ladies ‘It’s Up To You’ :60 | Ad Council and COVID Collaborative – YouTube
US Military PSAs
COVID-19 Vaccine Info (af.mil)
Press Release
New COVID-19 PSA Music Video Hits a Chord (prnewswire.com)
WHO teams up with Minions and Gru to show how people can stay safe from COVID-19
https://www.youtube.com/watch?v=DYkIKU_PcBc
Elton John/Michael Caine in NHS Video
https://www.standard.co.uk/news/uk/elton-john-michael-caine-vaccine-nhs-video-b919217.html
It’s Up To You Encourages Hesitant
https://www.washingtonpost.com/health/2021/02/25/covid-vaccine-ad-council/
South Carolina
California
Massachusetts
CDC
Houston
vintage PSAs are redesigned to help spread the word on coronavirus safety (designboom.com)
UK campaign Act Like You’ve Got IT
Lagos Nigeria
Los Angeles Billboard
New Zealand
Canada
Australia
CDC Massachusetts UK
Los Angeles Public Health Nevada Rotary Malaysia
Georgia
