Born to Buy: The Commercialized Child and the New Consumer Culture
by Juliet B. Schor
Scribner,
ISBN: 068487055X
Read Salon Interview/review
Wash post article
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BRANDchild: Insights into the Minds of Today’s Global Kids:
Understanding Their Relationship with Brands
by Martin Lindstrom,
Patricia B. Seybold
Kogan Page Ltd;
ISBN: 0749438673
Website
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Children As Consumers Insights and Implications James U. McNeal
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Consuming Kids: The Hostile Takeover of Childhood Susan E. Linn
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Creating Ever-Cool A Marketer’s Guide to A Kid’s Heart Gene Del Vecchio
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Kidfluence: Why Today’s Kids Mean Business Ann Sutherland, Beth Thompson book & author’s website
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The Kids Market: Myths & Realities,
James. U McNeal
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Kids Media Culture,
Marsha Kinder (editor)
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Kinder-Culture, The Corporate Construction of Childhood,
Shirley Steinberg,
Joe Kincheloe
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Kids As Consumers, A Handbook of Marketing To Children,
James U. McNeal
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Sold Separately Parents & Children in Consumer Culture, Ellen Seiter REVIEW
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Top Tips: A Parent’s Essential Guide to Smart Toy Choices Jossey-Bass;
ISBN: 0787974366
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Toy Wars
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What Kids Buy and Why, Dan. S. Acuff with Robert H. Reiher
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Saturday Morning Fever : Growing up with Cartoon Culture
Timothy Burke, Kevin Burke
St. Martin’s Griffin
ISBN: 0312169965
excerpt
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