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BUY ME THAT: THE POWERFUL INFLUENCE OF TV TOY COMMERCIALS, HOW TV TOY COMMERCIALS INFLUENCE OUR KIDS

©2008 Frank Baker

      

 


Born to Buy: The Commercialized Child and the New Consumer Culture
by Juliet B. Schor
Scribner,
ISBN: 068487055X
Read Salon Interview/review
Wash post article


BRANDchild: Insights into the Minds of Today’s Global Kids:
Understanding Their Relationship with Brands
by Martin Lindstrom,
Patricia B. Seybold
Kogan Page Ltd;
ISBN: 0749438673
Website


Children As Consumers Insights and Implications  James U. McNeal


Consuming Kids: The Hostile Takeover of Childhood  Susan E. Linn


Creating Ever-Cool  A Marketer’s Guide to A Kid’s Heart   Gene Del Vecchio

Kidfluence: Why Kids Today Mean Business
Kidfluence: Why Today’s Kids Mean Business Ann Sutherland, Beth Thompson  book & author’s website

The Kids Market: Myths and Realities
The Kids Market: Myths & Realities,
James. U McNeal


Kids Media Culture,
Marsha Kinder (editor)


Kinder-Culture, The Corporate Construction of Childhood,
Shirley Steinberg,
Joe Kincheloe


Kids As Consumers, A Handbook of Marketing To Children,
James U. McNeal

Sold Separately: Children and Parents in Consumer Culture (Communications, Media, and Culture)
Sold Separately  Parents & Children in Consumer Culture, Ellen Seiter   REVIEW

Toy Tips : A Parent's Essential Guide to Smart Toy Choices
Top Tips: A Parent’s Essential Guide to Smart Toy Choices Jossey-Bass;
ISBN: 0787974366

Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
Toy Wars


What Kids Buy and Why, Dan. S. Acuff with Robert H. Reiher


Children: Consumption, Advertising and Media  Flemming Hansen (Editor), Jeanette Rasmussen (Editor), Anne Martensen(Editor), Birgitte Tufte Copenhagen Business School Press
(October 29, 2002)

ISBN: 8763001004

Read Chapters 1 & 2


Saturday Morning Fever : Growing up with Cartoon Culture
Timothy Burke, Kevin Burke
St. Martin’s Griffin
ISBN:  0312169965
excerpt

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