MOVIE POSTER
The movie poster is one of the major ways used to promote and market
a film. Much time, effort and money is spent on its design.
The poster is distributed and displayed at movie theatres around
the world. Elements of the poster may also appear in newspaper and
magazine advertisements for the film.
Presented below are a few of the posters developed for the 1963 release
of the Universal Pictures production of TO KILL A MOCKINGBIRD.
For each poster, students could consider any
one of the following questions:
– who/what is portrayed in the poster(s)?
who/what is not? why?
– consider the layout and all of the elements in it
– what impact, if any, does color have?
– what meaning is conveyed by the scene(s) depicted?
– what reference(s) is made to the novel? why?
– how have movie posters changed from 1963 to present day?
– If the movie was rated, what rating might you give it? why?
– if you were designing a modern day poster for TKAM, what elements might it
include?
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Portions of this poster were also used in 1963 newspaper
ads promoting the film.
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Notice how this publicity photograph was used and integrated into the movie poster. |
Recommended Lesson Plans
To Kill A Mockingbird Poster Production
Analyzing Media: Movie Posters
http://www.classzone.com/books/lnetwork_gr09/page_build.cfm?content=analyz_media_pt1&ch=29
Current Movie Posters
http://www.impawards.com/
©2004
Frank Baker
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