ADVICE & RECOMMENDATIONS: HOW TO TEACH WITH AND ABOUT POLITICAL ADS
We are all now seeing ads for candidates running for office. Many are candidate sponsored; others are Super PACS.
It is my experience that many (educators, students) don’t know how to deconstruct these spots, which is why I wrote a book about them (Book: Political Campaigns and Political Advertising – Media Literacy Clearinghouse (frankwbaker.com)) and devoted an entire web site to them ( Media and Politics – Media Literacy Clearinghouse (frankwbaker.com)
Most can be found on the candidate’s website or on YouTube and Vimeo.
Years ago, I created the Political Ad Analyzing Worksheet – Media Literacy Clearinghouse (frankwbaker.com) as a handout that can be used with students.
I’ve previously written several blog posts about this: Help Students Understand How Political Advertising Works (middleweb.com) ; Pulling Back the Curtain on Campaign Ad Techniques (middleweb.com) ; and Media Literacy: Truth and Political Advertising (middleweb.com) (These three can be reprinted or republished: if you republish, please advise me)
CBS News produced this valuable segment: Why TV stations can’t censor misleading political campaign advertisements – YouTube
PBS is streaming: The Origin of Political Attack Ads Unveiled in World Broadcast Premiere of ‘The First Attack Ads: Hollywood vs. Upton Sinclair’ | Press Room | PBS SoCal
I also posted this recently: How To Determine What Your TV Station Charges for Political Ads https://www.frankwbaker.
All of this is to say: we ALL need to help understanding this unique form of advertising that contributes MILLIONS to the bottom lines of the TV stations AND their owners.
Share This Page: