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Fool

Deconstructing Cigarette Ads in a Counter Advertising Workshop

©2004
Frank Baker,
media educator

 RECOMMENDED CURRICULUM (see also Videos)

National Health Standards
Students will analyze the influence of culture, media, technology and other factors on health.

To see specific State Standards which directly relate to this
tobacco advertising activity
, go to the U.S. teaching standards database
here.

Blowing Smoke Arizona produced curriculum downloadable teaching materials

CAMEL ad deconstruction (New Mexico Media Literacy Project)

Colorado Media Literacy/Smoking curriculum

Current Health 1/Current Health 2 (In school magazines from Weekly Reader)

How To Teach Advertising (compare & contrast two ads) 

Jack Jackass Rebel Without a Clue

Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction (video)

Media Sharp CDC Produced curriculum kit Download the MediaSharp Materials
see also Reading Media & Branding Health lesson plan

Read Advertisements: Taking A Closer Look
(Critical Viewing)

Scene Smoking: Cigarettes, Cinema and the Myth of Cool

Smoke Screens: From Tobacco Outrage to Media Activism

Smoke Screeners

Smoke and Mirrors: Media Literacy & Tobacco Prevention Curriculum

Tar Wars (American Academy of Family Physicians) 


Teen Health & The Media (Tobacco)

Teens Tobacco & The Media

You Choose

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