Concepts: Semiotics

See also Visual Literacy

What is semiotics?:  a general philosophical theory of signs and symbols that deals especially with their function in both artificially constructed and natural languages and comprises syntactics, semantics, and pragmatics (

the study of signs and sign systems. This includes the investigation of apprehension, prediction and meaning: how it is that we develop meaning, make predictions, and apprehend the world. General theories of signs are called semiotics.

Six principles of Semiotics


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