SCRIPTWRITING IN THE CLASSROOM
©2006 Frank Baker, Media Educator
Students can also be introduced to the Public Service Announcement.
These 30 second ads use various techniques to communicate messages succinctly.
What is a Public Service Announcement?
(good starting point)
Ten Steps to Writing A Winning PSA (handout-Scholastic)
How to Create the Perfect Public Service Announcement
Lesson Plan: Deconstructing PSAs
Lesson Plan: Producing Public Service Announcements for Video
Lesson Plan: MyTube: Changing the World With Video Public Service Announcements
Lesson Plan: Campaigning for Fair Use: Public Service Announcements on Copyright Awareness
The Ad Council: A History
Ad Council icons and slogans are woven into the very fabric of American culture — Smokey Bear’s “Only You Can Prevent Forest Fires”, The Crash Test Dummies: “You Could Learn A lot from a Dummy”, McGruff the Crime Dog’s: “Take A Bite Out of Crime”, and of course, “A Mind is a Terrible Thing To Waste”, and “Friends Don’t Let Friends Drive Drunk” – just to name a few.
Click the links below to watch some recent Ad Council PSAs:
- Media literacy: ad your point-an iMovie project to create a public service message
- Animaction (animated student produced PSAs)
- Montana Meth Project: view TV ads
- Advertising In The Public Interest? Blog post
