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SCRIPTWRITING IN THE CLASSROOM

©2006  Frank Baker, Media Educator

Students can also be introduced to the Public Service Announcement.
These 30 second ads use various techniques to communicate messages succinctly.

What is a Public Service Announcement?
(good starting point)

Ten Steps to Writing A Winning PSA (handout-Scholastic)

How to Create the Perfect Public Service Announcement

Lesson Plan: Deconstructing PSAs
Lesson Plan: Producing Public Service Announcements for Video
Lesson Plan: MyTube: Changing the World With Video Public Service Announcements
Lesson Plan: Campaigning for Fair Use: Public Service Announcements on Copyright Awareness

The Ad Council: A History
Ad Council icons and slogans are woven into the very fabric of American culture — Smokey Bear’s “Only You Can Prevent Forest Fires”, The Crash Test Dummies: “You Could Learn A lot from a Dummy”, McGruff the Crime Dog’s: “Take A Bite Out of Crime”, and of course, “A Mind is a Terrible Thing To Waste”, and “Friends Don’t Let Friends Drive Drunk” – just to name a few.

Click the links below to watch some recent Ad Council PSAs: 

Dropout Prevention

Obesity/Challenge/Contest

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