# Math in the Media: One Week’s Ratings

Math In The Media

The following activities are reprinted from “Media Math-BasicTechniques of Media Evaluation” Second Edition, author: Robert W. HallDetermine the rating, given the audience and population.

Round to the nearest tenth.

Demographic | Audience | Population | Rating |

A. Women 18+ | 12,427,000 | 87,480,000 | _________ |

B. Men 18-34 | 3,885,000 | 33,200,000 | _______ |

C. Children 2-11 | 5,216,000 | 32,600,000 | _______ |

D. Households | 16,006,000 | 83,800,000 | _______ |

Find the missing value (rating, share, or HUT) assuming

there is no multi-set viewing or unreported viewing.

Round to the nearest whole number.

Rating | Share | HUT |

A. 16 | 32 | _____ |

B.___ | 20 | 60 |

C. 9 | ___ | 30 |

D. 18 | 33 | _____ |

E. ___ | 40 | 75 |

F. 5 | ___ | 19 |