Math in the Media: Activity 6

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Media Math Activity Six

Assign students to contact the “sales manager” of a local TV station. Students should ask about the cost of a 30 second commercial. Have students document the cost as it relates to different TV programs and different times of day.  Students may also want to contact TV stations outside of the local market, in order to compare and contrast how market size may affect the price of placing a commercial in a particular TV program.