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The following activities are reprinted from “Media Math-Basic
Techniques of Media Evaluation”
Second Edition, author: Robert W. Hall

Determine the rating, given the audience and population.
Round to the nearest tenth.

Demographic   Audience
Population Rating
A. Women 18+ 12,427,000       87,480,000    _________
B. Men 18-34   3,885,000          33,200,000   _______
C. Children 2-11   5,216,000    32,600,000   _______
D. Households 16,006,000      83,800,000   _______


Find the missing value (rating, share, or HUT) assuming
there is no multi-set viewing or unreported viewing.
Round to the nearest whole number.

 

Rating Share HUT
A. 16   32 _____
B.___   20   60
C.   9 ___   30
D. 18   33 _____
E. ___   40   75
F.   5 ___   19


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