Cosmetics: Celebrity Endorsements

Celebrity endorsement plays an important role in luring young consumers
to purchase cosmetics and toiletries products. Lancaster’s licensing agreement
with Jennifer Lopez for a line of products under the J.Lo brand name is just
one example. Moreover manufacturers play on teens’ image-conscious attitude
and their desire to imitate pop idols by introducing affordable versions of products used by stars. (Source: The lure of generation Y
http://www.euromonitor.com/article.asp?id=194 )