Celebrity endorsement plays an important role in luring young consumers
to purchase cosmetics and toiletries products. Lancaster’s licensing agreement
with Jennifer Lopez for a line of products under the J.Lo brand name is just
one example. Moreover manufacturers play on teens’ image-conscious attitude
and their desire to imitate pop idols by introducing affordable versions of products used by stars. (Source: The lure of generation Y
http://www.euromonitor.com/article.asp?id=194 )
Gwyneth Paltrow new face of Estee Lauder
AVON BREAKS NEW GROUND WITH SALMA HAYEK PROJECT
http://www.adage.com/news.cms?newsId=41858
Ashley Judd – the face of American Beauty cosmetics
Britney Spears-Elizabeth Arden
