The content for the book  “Close Reading The Media” resulted from my authoring a monthly column, now blog, for
(A big thanks goes to my editors John Norton and Susan Curtis, as well as my Routledge editor Lauren Davis.) For those who may have just discovered this resource and don’t already know, I maintain the Close Reading The Media web site as well as The Media Literacy Clearinghouse web site.  In addition, I conduct professional development at schools, districts and conferences. Contact me for details.  Follow me on Facebook and on Twitter: @fbaker

Chapter Month Lessons  Big Ideas
1 August Lesson 1 Exploring Media Literacy
Lesson 2 Close Reading
Lesson 3  What’s Missing?
 media literacy concepts; close reading media texts; omissions
2 September Lesson 4  TV Advertising
Lesson 5  Political Ads
Lesson 6  Truth vs Propaganda
 ads; politics/media; propaganda
3 October Lesson 7  Media Literacy Week
Lesson 8  Analyzing Political Debates
Lesson 9  Detecting Fake News
 political debates; fake news
4 November Lesson 10 Examining Holiday Toy Ads
Lesson 11 Looking Beyond Toy Ads
 toy advertising/marketing
5 December Lesson 12  Studying Parody
Lesson 13  Big Media’s Influence on News
 parody; big media
6 January Lesson 14 Super Bowl Ads
Lesson 15 The Diet Ad Explosion
Lesson 16  Black History Gordon Parks
Lesson 17  Civil Rights Photographs
 super bowl ads; diet ads;
visual literacy; civil rights images
7 February Lesson 18  Academy Awards
Lesson 19  Exploring the Language of Film
Lesson 20 Symbols of Costume Design
 Oscars; language of film; costume design
8 March Lesson 21  Hollywood vs History
Lesson 22  Analyzing Media Through Docudramas
Lesson 23  Emotional Appeals in Media
 motion pictures; emotion in media
9 April Lesson 24  Examining Product Placement
Lesson 25   Noticing The Power of Branding
 product placement; branding
10 May Lesson 26  Media Messages in Magazines
Lesson 27  Interpreting Iconic News Images
Lesson 28 Role of Celebrity in Raising Awareness
 magazines; news; visual literacy



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