Alcohol on Television
Analyzing Alcohol Advertisements & Marketing ©2004, |
Alcohol in Television
(this page is under construction)
Teen programming is filled with alcohol advertising. All 15 of the television shows most popular with teens ages 12-17 had alcohol ads. Throughout 2002, alcohol companies placed 5,085 ads on programs such as Survivor, Fear Factor and That ‘70s Show, at a total cost of nearly $53 million. Spending on this group of shows increased by 60 percent, compared with 2001. Six of the shows – five on the WB, one on Fox – had disproportionately youthful audiences. Source: Georgetown Study Finds Number of Alcohol Ads Bombarding Teens Rose in 2002 http://www1.georgetown.edu/explore/news/?ID=783 |
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Absolut to Try TV Ads (Sept. 2004)
Liquor Ads on TV: Background
Beer Commercials: A Brief History
The Party’s Over (PSA, pdf of ad storyboard)
Study Shows TV Alcohol Ads Outnumber Responsibility Ads 226 To 1 (2004)
Substance Use in Popular Prime Time Television
Do Beer Commercials Target Teens? (1998)