Analyzing Alcohol Advertisements & Marketing
Alcohol in American Films
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According to a 2004 study of 200 films, rated G to NC-17, and 1,000 songs, entertainers were depicted doing drugs, drinking or smoking in 98 percent of the top movie rentals and 27 percent of the most popular songs in 1996 and 1997.
– Office of National Drug Control Policy and the U.S. Department of Health and Human Services
Poster advertising film with Michael Keaton
Limiting adolescents’ exposure to R-rated movies may
help prevent early use of alcohol and tobacco ~ Of children,
ages 10-14, with no parental restrictions on viewing R-rated films,
35% had tried smoking and 46% had tried alcohol. Of those with
complete restrictions on viewing R-rated films, 2% had tried smoking
and 4% had tried alcohol.