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Analyzing Alcohol Advertisements & Marketing
A resource for
educators

©2004,
Frank Baker,
media educator

Alcohol in American Films
(this page under construction)

According to a 2004 study of 200 films, rated G to NC-17, and 1,000 songs, entertainers were depicted doing drugs, drinking or smoking in 98 percent of the top movie rentals and 27 percent of the most popular songs in 1996 and 1997.

– Office of National Drug Control Policy and the U.S. Department of Health and Human Services

 


Poster advertising film with Michael Keaton

COORS UNDER FIRE FOR “SCARY MOVIE 3” 

Limiting adolescents’ exposure to R-rated movies may
help prevent early use of alcohol and tobacco
~ Of children,
ages 10-14, with no parental restrictions on viewing R-rated films,
35% had tried smoking and 46% had tried alcohol.  Of those with
complete restrictions on viewing R-rated films, 2% had tried smoking
and 4% had tried alcohol.

Alcohol in American Films (pdf)

An Analysis of Alcohol & Tobacco use in Popular Films 1996-2001

Let Your Conscience Be Your Guide: Smoking and Drinking in Disney Animated Classics

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