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Analyzing Alcohol Advertisements & Marketing
A resource for
educators

©2004,
Frank Baker,
media educator

Deconstructing Alcohol Ads

Want to help your students better understand how to read advertisements?  There are a number of excellent resources in this document I created for the SC State Department of Education (see category ADVERTISING)

7 Myths Alcohol Advertisers Want You to Believe

Techniques of Persuasion 

Other Questions To Ask About Alcohol Ads     

Deconstructing An Alcohol Ad (pdf, 4 pages)

A Primer on Analyzing Television Commercials (Alcohol Ads)

Alcohol Propaganda: Analyzing & Countering Alcohol Industry Ads (pdf, 8 pages)

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