May 23, 2008 8:00 AM
http://broadcastengineering.com/news/tv-rides-high-survey-election-news-0523/
TV news comes in first, second and third as the
top source of presidential campaign news
among those paying attention to the race, finds a new survey from Crawford
Johnson & Northcott.
The finding, released May 19, runs contrary to
a general perception that TV news, as part of
the traditional media landscape, has declined as a news and information source
as the importance
of the Internet has grown.
However, the new CJ&N survey reveals that TV
news is at the top of the heap. According to the
survey, the top three sources of presidential campaign news are national TV
network news,
followed by local TV news and cable TV news.
“Rumors of the death of traditional television
news have been greatly exaggerated. And it’s not
just older people — young adults are relying on television news too,” said CJ&N
President John Altenbern.
Across age groups, TV news is at the top of the
list as a source of information — even among
18- to 29-year-olds, according to CJ&N. Young adults do, however, rely equally
as much on friends
and family as a source of information and are more likely to turn to multiple
sources, the survey found.
The study is based on a sample of 800 people
living in the United States. All respondents, age 18 to 65,
participated via Web-based survey. The study was fielded in late April.