February
7, 2010 Dolphin Stadium Miami, Florida
Indianapolis Colts vs. New Orleans Saints
this page was last updated:
02/08/2010
Using Super Bowl Ads In The Classroom
Created by
Frank Baker, media educator/Invite
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![[SUPER5_EH]](http://si.wsj.net/public/resources/images/OB-FL325_SUPER5_EH_20100205131327.jpg)
Read:
Super Bowl Ratings:
Most-Watched In History
USA Today's recap of 2009 ads:
Ad Meter results
The Nielsen
Company’s 2008 Guide to the Super Bowl
Nielsen's Recap Of
2008 Super Bowl Advertising
post
2007 Super Bowl game ad reviews
these articles from the Feb 2007
USA
TODAY newspaper
 NOTE: Additional year's data has been added to this chart by Frank Baker
ALSO SEE: Who's
Buying What Ads |
Super Bowl News Page
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| Year | Price *1 | Price Adjusted for Inflation *2 | Network | Rating *3 | Avg. Number Home | Avg. Number Viewers |
|---|---|---|---|---|---|---|
| 1967 | $40,000 | $245,350 | CBS,NBC *4 | 41.1 | 22,570,000 | 51,180,000 |
| 1968 | 54,000 | 319,098 | CBS | 36.8 | 20,610,000 | 39,120,000 |
| 1969 | 67,500 | 381,555 | NBC | 36.0 | 20,520,000 | 41,660,000 |
| 1970 | 78,200 | 416,379 | CBS | 39.4 | 23,050,000 | 44,270,000 |
| 1971 | 72,000 | 364,607 | NBC | 39.9 | 23,980,000 | 46,040,000 |
| 1972 | 86,000 | 421,233 | CBS | 44.2 | 27,450,000 | 56,640,000 |
| 1973 | 103,500 | 488,568 | NBCk | 42.7 | 27,670,000 | 53,320,000 |
| 1974 | 107,000 | 460,397 | CBS | 41.6 | 27,540,000 | 51,700,000 |
| 1975 | 110,000 | 424,436 | NBC | 42.4 | 29,040,000 | 56,050,000 |
| 1976 | 125,000 | 452,873 | CBS | 42.3 | 29,440,000 | 57,710,000 |
| 1977 | 162,000 | 555,980 | NBC | 44.4 | 31,610,000 | 62,050,000 |
| 1978 | 185,000 | 595,423 | CBS | 47.2 | 34,410,000 | 78,940,000 |
| 1979 | 222,000 | 652,105 | NBC | 47.1 | 35,090,000 | 74,740,000 |
| 1980 | 275,000 | 708,296 | CBS | 46.3 | 35,330,000 | 76,240,000 |
| 1981 | 324,300 | 748,356 | NBC | 44.4 | 34,540,000 | 68,290,000 |
| 1982 | 345,000 | 737,120 | CBS | 49.1 | 40,020,000 | 85,240,000 |
| 1983 | 1400,000 | 824,936 | NBC | 48.6 | 40,480,000 | 81,770,000 |
| 1984 | 450,000 | 888,987 | CBS | 46.4 | 38,880,000 | 77,620,000 |
| 1985 | 500,000 | 954,137 | ABC | 46.4 | 39,390,000 | 85,530,000 |
| 1986 | 550,000 | 1,014,070 | NBC | 48.3 | 41,490,000 | 92,570,000 |
| 1987 | 575,000 | 1,041,607 | CBS | 45.8 | 40,030,000 | 87,190,000 |
| 1988 | 600,000 | 1,045,145 | ABC | 41.9 | 37,120,000 | 80,140,000 |
| 1989 | 675,000 | 1,122,497 | NBC | 43.5 | 39,320,000 | 81,590,000 |
| 1990 | 700,000 | 1,106,186 | CBS | 39.0 | 35,920,000 | 73,852,000 |
| 1991 | 800,000 | 1,198,515 | ABC | 41.9 | 39,010,000 | 79,510,000 |
| 1992 | 800,000 | 1,166,896 | CBS | 40.3 | 37,120,000 | 79,590,000 |
| 1993 | 850,000 | 1,200,770 | NBC | 45.1 | 41,990,000 | 90,990,000 |
| 1994 | 900,000 | 1,240,150 | NBC | 45.5 | 42,860,000 | 90,000,000 |
| 1995 | 1,000,000 | 1,339,973 | ABC | 41.3 | 39,400,000 | 83,420,000 |
| 1996 | 1,100,000 | 1,435,370 | NBC | 46.0 | 44,145,000 | 94,080,000 |
| 1997 | 1,200,000 | 1,519,674 | FOX | 43.3 | 42,000,000 | 87,870,000 |
| 1998 | 1,300,000 | 1,621,886 | NBC | 44.5 | 43,630,000 | 90,000,000 |
| 1999 | 1,600,000 | 1,963,990 | FOX | 40.2 | 39,992,000 | 83,720,000 |
| 2000 | 2,100,000 | 2,503,131 | ABC | 43.3 | 43,618,000 | 88,465,000 |
| 2001 | 2,050,000 | 2,357,880 | CBS | 40.4 | 41,270,000 | 84,335,000 |
| 2002 | 1,900,000 | 2,160,721 | FOX | 40.4 | 42,664,000 | 86,801,000 |
| 2003 | 2,100,000 | 2,323,355 | ABC | 40.7 | 43,433,000 | 88,637,000 |
| 2004 | 2,250,000 | 2,445,073 | CBS | 41.4 | 44,908,000 | 89.795,000 |
| 2005 | 2,400,000 | 2,532,392 | FOX | 41.1 | 45,081,000 | 86,072,000 |
| 2006 | 2,500,000 | 2,541,562 | ABC | 41.6 | 45,867,000 | 90,745,000 |
| 2007 | 2,600,000 | 2,600,000 | CBS | 42.1 | 47,505,000 | 93,200,000 |
| 2008 | 2,700,000 | 2,700,000 | FOX | 44.7 | 48,665,000 | 97,500,000 |
| 2009 | estimated 3,000,000 |
TBA | NBC | 42.1 | 48,139,000 | *98,732,000 |
| 2010 | $2.5~$2.9M | CBS | 45.0 | **106,500,000 | ||
| 1.
Consensus reported price for :30 commercial. 2. Adjusted for inflation in 2007 dollars. 3. Percentage of TV households watching average minute of Super Bowl telecast. 4. First Super Bowl aired on both CBS and NBC; CBS charged $85,000 and NBC charged $75,000 for one minute. Source: "Advertising Age" (prices), Nielsen Media Research (ratings) * Second most viewed TV program in television history ** Most watched TV program in TV History |
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Source:
TV By The Numbers
from
http://adage.com/SuperBowlBuyers/superbowlhistory07.html