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Political Campaigns and Political Advertising:
A
Media Literacy Guide
Pub Date: November 2008
Greenwood Press 192 pages
Reading Level: High School+
DDC 320 (Political Science)
ISBN-10: 0313347557
ISBN-13: 978-0313347559
Description
Examining political campaigns and political advertising through the analytical
lens of media literacy, this well-illustrated and timely handbook guides readers
through the maze of "spin" that is the hallmark of the modern political
campaign. It dissects the persuasive strategies in the political messages we
encounter in the media and demonstrates the importance of critical thinking in
evaluating media "stories." Key concepts of media literacy are applied to
political advertising in traditional media (newspapers, television, radio), the
Internet, blogs, wikis, social networking, user-generated Web sites, and other
electronic formats familiar to young voters.
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Read
more about this
book
and
the others in the series
Coming Distractions Questioning Movies
Pub Date: March 2007
Capstone Press 32 pages
Dewey 791.43
Lexile Level: 700L
Reading Level: Grades 3-5
ISBN:
9780736867665 /
0-7368-6766-X /
Title Summary:
Action flicks, romantic comedies, animated classics-there are all kinds of
movies to choose from.
So how do filmmakers get you to watch their movie? Well,
grab your popcorn. It's time to ask questions about the messages in movies.
Description of series: Give young
readers the tools they need to evaluate the barrage of media messages that reach
them every day. Value assumptions, product placements, and cues to act are
embedded in each media message. This
fun series embraces media as entertaining and useful but also empowers readers
as they learn a systematic way to
question pop culture and to recognize how influential media messages are. |