It generally refers to three activities:
- No. 1: The unveiling of new television network schedules
- No. 2: The cajoling of advertisers by the networks
- No. 3: The selling of billions of dollars in advertising time“The (broadcast and cable TV’s ) presentations (to advertisers) are really only the start of the upfront process. Typically, after the networks make their presentations, the sales executives take over, beginning negotiations with (ad) agencies, who are bargaining on behalf of marketers, about buying commercial time in advance for the coming season. (That is how “upfront” gets its name, as the dealing happens ahead of time.)”What are upfronts and what do they have to do with renewed TV shows?
Related: TV RatingsUpfront News & Resources:
Ad Age AdWeek Broadcasting/Cable Cynopsis Deadline Hollywood Reporter