USING SUPER BOWL ADS IN THE CLASSROOM
©2006 Frank W Baker, Media Educator creator of the Media Literacy Clearinghouse
“Frank makes it easy for us (educators) to use Super Bowl ads as tools for deeper thinking about media messages.”
(School Library Journal)
The annual Super Bowl game is one of the last appointment TV events: we still gather around the television at the time the game is played. For weeks before the big game, the media has been abuzz about the commercials. This website is designed to help you incorporate these ads into instruction, no matter what you teach. Use the links in the left hand column.
- NEW: How to Deconstruct a TV Commercial (lesson plan)
- NEW: The Lamp’s Super Bowl Ad Bingo
- Teaching Ads As Argument
- Close Reading of Advertising Promotes Critical Thinking
- SB17 Ads Navigate Fraught Political Landscape
- Is A Super Bowl Ad REALLY worth 5 Million Dollars?
- Do Super Bowl Ads Really Work?
- Super Bowl Ads 2016: Media Representation of Women
Want to use Super Bowl commercials in your classroom?
Copyright: educators can legally record and use Super Bowl ads in instruction