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USING SUPER BOWL ADS IN THE CLASSROOM

©2006 Frank Baker, Media Educator

  
Full infographic here
Source: Wall St Journal, 2/1/18


Source: https://www.statista.com/chart/12697/super-bowl-facts/

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super bowl infographicSource

brands   Source


Source Super Bowl Ad Insanity Explained In Six Charts

The rising costs of Super Bowl ads in one chart

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Top 10 Super Bowl Social Video Facts Every Brand Should Know


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Source: USA Today


  


NOTE: Additional year’s data has been added to this chart by Frank Baker

Year Price *1 Price Adjusted for Inflation *2 Network Rating *3 Avg. Number Home Avg. Number Viewers
1967 $40,000 $245,350 CBS,NBC *4 41.1 22,570,000 51,180,000
1968 54,000 319,098 CBS 36.8 20,610,000 39,120,000
1969 67,500 381,555 NBC 36.0 20,520,000 41,660,000
1970 78,200 416,379 CBS 39.4 23,050,000 44,270,000
1971 72,000 364,607 NBC 39.9 23,980,000 46,040,000
1972 86,000 421,233 CBS 44.2 27,450,000 56,640,000
1973 103,500 488,568 NBCk 42.7 27,670,000 53,320,000
1974 107,000 460,397 CBS 41.6 27,540,000 51,700,000
1975 110,000 424,436 NBC 42.4 29,040,000 56,050,000
1976 125,000 452,873 CBS 42.3 29,440,000 57,710,000
1977 162,000 555,980 NBC 44.4 31,610,000 62,050,000
1978 185,000 595,423 CBS 47.2 34,410,000 78,940,000
1979 222,000 652,105 NBC 47.1 35,090,000 74,740,000
1980 275,000 708,296 CBS 46.3 35,330,000 76,240,000
1981 324,300 748,356 NBC 44.4 34,540,000 68,290,000
1982 345,000 737,120 CBS 49.1 40,020,000 85,240,000
1983 1400,000 824,936 NBC 48.6 40,480,000 81,770,000
1984 450,000 888,987 CBS 46.4 38,880,000 77,620,000
1985 500,000 954,137 ABC 46.4 39,390,000 85,530,000
1986 550,000 1,014,070 NBC 48.3 41,490,000 92,570,000
1987 575,000 1,041,607 CBS 45.8 40,030,000 87,190,000
1988 600,000 1,045,145 ABC 41.9 37,120,000 80,140,000
1989 675,000 1,122,497 NBC 43.5 39,320,000 81,590,000
1990 700,000 1,106,186 CBS 39.0 35,920,000 73,852,000
1991 800,000 1,198,515 ABC 41.9 39,010,000 79,510,000
1992 800,000 1,166,896 CBS 40.3 37,120,000 79,590,000
1993 850,000 1,200,770 NBC 45.1 41,990,000 90,990,000
1994 900,000 1,240,150 NBC 45.5 42,860,000 90,000,000
1995 1,000,000 1,339,973 ABC 41.3 39,400,000 83,420,000
1996 1,100,000 1,435,370 NBC 46.0 44,145,000 94,080,000
1997 1,200,000 1,519,674 FOX 43.3 42,000,000 87,870,000
1998 1,300,000 1,621,886 NBC 44.5 43,630,000 90,000,000
1999 1,600,000 1,963,990 FOX 40.2 39,992,000 83,720,000
2000 2,100,000 2,503,131 ABC 43.3 43,618,000 88,465,000
2001 2,050,000 2,357,880 CBS 40.4 41,270,000 84,335,000
2002 1,900,000 2,160,721 FOX 40.4 42,664,000 86,801,000
2003 2,100,000 2,323,355 ABC 40.7 43,433,000 88,637,000
2004 2,250,000 2,445,073 CBS 41.4 44,908,000 89.795,000
2005 2,400,000 2,532,392 FOX 41.1 45,081,000 86,072,000
2006 2,500,000 2,541,562 ABC 41.6 45,867,000 90,745,000
2007 2,600,000 2,600,000 CBS 42.1 47,505,000 93,200,000
2008 2,700,000 2,700,000 FOX 44.7 48,665,000 97,500,000
2009 estimated
3,000,000
NBC 42.1 48,139,000 98,732,000
2010 $2.5~$2.9M CBS 46.4 106,500,000
2011 approx $3M FOX 46.0 ***111,000,000
2012 $3.5M NBC 47.0 **111,340,000
2013 ~$4.0M CBS 46.3 108,700,000
2014 $4.0M FOX 46.7 *112,200,000
1. Consensus reported price for :30 commercial.
2. Adjusted for inflation in 2007 dollars.
3. Percentage of TV households watching average minute of Super Bowl telecast.
4. First Super Bowl aired on both CBS and NBC; CBS charged $85,000 and NBC charged $75,000 for one minute.
Source: “Advertising Age” (prices), Nielsen Media Research (ratings)
** Second most viewed TV program in television history
***Third most watched TV program in television history
* Most watched TV program in TV History

 

 

Source: TV By The Numbers

from http://adage.com/SuperBowlBuyers/superbowlhistory07.html

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