Super Bowl Ad Analysis Worksheet created by Frank W Baker, Copyright 2018 [permission is granted to duplicate for educational purposes] Download as one page PDF here; See also “Using Super Bowl Ads In The Classroom”
|2.Who is the target audience?||3. Visuals||4. Audio||5. Message/
|6. Call to action||7. Appeal||8. Your vote|
- See a complete list of “Who’s Buying Ad Time” here.
- Be specific: who is this ad most likely to appeal to? (kids, teens; young adults, older adults; gender: men, women, both)
how do you know this audience type is targeted?
- What visuals stand out in this ad; what do you remember seeing?
- What sounds (including music) did you hear that made it memorable?
- What message is this ad/product sending to the audience? Was there a memorable slogan?
- Did the ad encourage you to do something—like go on social media; include a hashtag; keep the conversation going? Did you do what the ad asked?
- Which technique of persuasion(s) was used; was it effective?
- Thumbs up or thumbs down? Did you like the ad? If so, why? If not, why not?
MORE questions to consider:
- How many ads featured men in a dominant role? Women?
- Why do these ads cost $5 million dollars?
- Did any ad reflect issues/topics that might have been in the news recently? If so which ads; which topics?
- Which ad(s) featured: sports celebrities; TV stars; movie stars; models; regular people?
- Who benefits from the ad?
- Was any person/gender, impacted/harmed/embarrassed by this ad? If so, how?
- How did the ad make you feel?
- Did you go on social media to comment/share the ad in question? If so, which one(s)?
- Older students can research who is the parent company/corporation of the brand.