WASHINGTON
Media Literacy Through Critical Thinking
Washington State approved curriculum
Teacher Guide  Student Handouts
also available here
Media Literacy: An Exciting Tool to Promote Public Health & Safety
In Washington’s Communities & Schools (April 1999)

Language Arts

4.3 analyze mass communication

BENCHMARK 1-GRADE 4
identify various forms of mass communication such as magazines, television, newspapers, and the internet;
identify messages in simple advertisements; identify fact, opinion, and assumptions in mass communication; understand that all media is produced from a point of view and with a set of assumption

BENCHMARK 2-GRADE 7
identify and evaluate techniques used in mass communication such as name calling, celebrity appeal, and identification with the audience; identify and explain the uses and impact of fact, opinion, bias, etc. in mass communication; identify the accuracy, point of view, and assumptions of media
BENCHMARK 3-GRADE 10
identify and evaluate complex techniques used in mass communications such as generalization, appeal to popularity, and appeal to emotion;analyze and explain the effectiveness of methods used in mass communication; analyze and interpret the influence of media sources

Social Studies

CIVICS

4.3 explain how citizen participation influences public policy

BENCHMARK 3-GRADE TBA

evaluate the positive and negative consequences of public opinion and the media on public policy development

HISTORY

2.2 analyze historical information
BENCHMARK 3-GRADE TBA
separate fact from conjecture; discern bias; separate relevant from irrelevant information in persuasive materials; distinguish verifiable information

Health/Prevention

3.2 gather and analyze health information
BENCHMARK 1-GRADE TBA
access reliable information about health products and services; identify messages about safe and unsafe  behaviors such as tobacco or alcohol advertising
BENCHMARK 2-GRADE TBA
distinguish between safe and safe health care products;
identify ways people encourage healthy and unhealthy decisions plan how to resist unhealthy messages, and create healthy messages
BENCHMARK 3-
GRADE TBA
evaluate the accuracy and usefulness of health information for selection of products and services and avoidance of unsafe situations during play and work;
analyze the effect of media and technology on personal and community health policy and health promotion Component 3.2b
Content Specifications
Techniques that media use for persuasion (bandwagon, testimonial)

Copyright 2000 Frank W. Baker

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