see also LoF Marketing; Motion Pictures; Advertising
THANKS to School Library Journal for recommending this site.
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This web page is divided into four sections:

1. Background/resources on the use of “For Your Consideration” in advertising
2. Database with links to TV/film studios awards web sites
3. Database of award nomination dates, ceremony dates and broadcast partners
4. Links to news sources about film/TV awards

For Your Consideration is a heading frequently used in advertisements in entertainment trade publications such as Variety and The Hollywood Reporter. They are specifically directed towards members of groups in the entertainment industry, most commonly the Academy of Motion Picture Arts and Sciences, which annually presents the Academy Awards celebrating the best in motion pictures, (or the Hollywood Foreign Press Association, which awards the Golden Globes) or the Academy of Television Arts and Sciences which presents the Primetime Emmy Awards for television. Source (note: hyperlinks added by media educator Frank Baker)

In the fall of 2016,  Lionsgate broke with tradition choosing to use the phrase “Consider This” in ads for its films.

Studios Begin ‘For Your Consideration’ Campaigns

Each year, the major movie studios, and to a lesser extent their affiliated television studies and the television networks, spend large sums of money on “For Your Consideration” ads extolling the alleged virtues of their films or programs released over the previous year. While it is unclear where or when the practice originated, it appears to have been popularized by Miramax, which rose from relative obscurity during the 1990s to become one of the most prestigious studios, at least of that decade.

Not surprisingly, then, the quantity of such ads  has increased dramatically, as major firms vie to win the top awards, hoping that the associated publicity will result in more viewers and greater revenues. In deed, most of the films expected to be “Oscar-worthy” are released in the last few months of the year, occasionally opening in limited release just before the end of the year and opening wide in January. This generally ensures that these films are still in movie theatres as awards-related publicity peaks…

As might be expected, these ads have recently begun appearing online at websites popular with voting members of the Academy of Motion Picture Arts & Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they’ll be available for future study and commentary.  Source

Updated: See 2017 film award ads here; and here

Questions for students to consider:
– what does the phrase “for your consideration” mean?
– who is the audience for these ads and what are they asked to do?
– in what ways are these ads “persuasive”?
– what information is quintessential in ads promoting TV shows/films?

– what codes/conventions/techniques does each contain?
– what is the purpose of film/TV critic quotes?
– what is the same; what is different about each ad?
– why are some ads featured on the cover of a magazine?

who designs the ads; who pays for them?
– consider the layout of the ad: what attracts attention most?
– how is mood and/or genre communicated?
– how might expression, body language or other non-verbal language communicate what is happening?

  related lesson plans: Analyzing Oscar: Deconstructing the Academy Awards |  Deconstructing Movie Ads (pg 53)

Studios ‘For Your Consideration’ Websites:
screenplays for many films can be found here

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  Special Emmy TV Websites
(many of these websites are only active during award voting season)

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Image result for BRAVO logo Image result for CBS logo
Image result for crackle logo Image result for fx networks logo Image result for hulu logo Image result for ifc tv logo Image result for NBC logo
Image result for national geographic channel logo Image result for netflix logo Image result for pbs logo Image result for sony pictures television Image result for showtime logo
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2017-2018 Movie Nomination/Award Dates/Broadcast Partners (updated regularly)

Award Nomination
Ceremony dates
Hollywood Film Awards November 5  None
Gotham Awards October 19 November 27 streamed
British Film Independent Awards (BIFA) November 3 December 10
Film Independent Spirit November 21 March 3 IFC
Annie (Animation) December 4 February 3
Critic’s Choice Awards December 6 January 11 CW
WGA (Writers) TV December 7 February 11
Golden Globes
Hollywood Foreign Press Assn.
December 11 January 7 NBC
LA Film Critics Assn. January 13
NAACP Image Awards January 15 TV One
Screen Actors Guild (SAG) December 13 January 21 TNT/TBS
Foundation for the Augmentation for African-Americans in Film (Black Reel Award) December 13 Feb 16/22
Online Film Critics Society December 18 December 28
ACE (Editors) January 3 January 26
Art Directors Guild January 4 January 27
Movieguide Awards February 2
WGA (Writers) Film January 4 February 11
Producer Guild January 5 January 20
Makeup Artists/Hair Stylists January 5 February 24
National Society of Film Critics NA January 6
BAFTA Awards January 9 February 18 LIVE: BBC One and BBC One HD
BBC America (tape delay)
American Society of Cinematographers January 9 February 17
CAS (Audio) January 10 February 24
GALECA (the Society of LGBTQ Entertainment Critics) January 10 January 31
Costume Designers Guild January 10 February 20
Directors Guild (DGA) TV Jan 10
Film January 11
February 3
VES (Visual Effects) January 10 February 13
USC Libraries
Scripter Awards
January 16 February 10
GLAAD Media Awards January 19 April 12/May 5
MPSE (Sound editors) January 22 February 18
Academy of Motion Picture Arts & Sciences January 23 March 4 ABC


Emmy/Oscar News Sources:

Image result for b&cpngBroadcasting
& Cable
Image result for "Emmy magazine" logoEmmy Magazine  Image result for entertainment weekly magazine logoEntertainment Weekly Image result for hollywood reporter magazine logoHollywood Reporter
Image result for huffpologo Oscar News Image result for LA TIMES logoThe Envelope Image result for NY times logoAwards Season Image result for variety magazine logoVariety Image result for The WrapThe Wrap


Ads: designed for analysis and deconstruction

Movie posters are a prime example of visual communication. Movie posters, as well as the promos, have to be visually appealing otherwise they aren’t going to sell any tickets. Posters have to use an image to get the gist of an entire two hour movie. (Source)

 Useful links: 

For Your Consideration: Increasingly Lavish Emmy Campaigns
Emmy Campaigns Get Out of Hand
Film ads try to sway Oscar Voters
For Your Consideration:  How Data Analysis Was Used in the 2015 Oscar Race

See this website for a full list of “FOR YOUR CONSIDERATION” ads
Checklist of analyzing print ads
Deconstructing print ads
Movie marketing blog
Checklist for reading any ad 
Analyzing ads (& commercials)
Marketing Movies (book/website)
Advertising 101 (critique sheet)  

-wise, the Oscars in this digital age
ABC Made $72 Million on 26 Minutes of Oscar Ads


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