Media educator Frank W. Baker conducts workshops with educators (and students) around close reading of media texts.
For more information about his workshops, go here.  Contact him for specifics.  Return to the Media Literacy Clearinghouse
for additional resources and ideas.

When close reading a media text, you deconstruct (take part) the text by analyzing the way different elements are used to create meaning.
In order to close read a text, it is necessary to understand the particular media language used. Media language encompasses all the ways
in which media text is constructed to communicate with an audience through verbal, visual, aural language
( e.g. lighting, layout, shots, typography, images, sound). (Source)


Close Reading and What It Means for Media Literacy (1 of 4)
Close Reading: Visual Literacy Through Photography (2 of 4)
Close Reading Of Ads Promotes Critical Thinking (3 of 4)
Close Reading: The Language of Film (4 of 4)
Teaching Visual & Media Literacy With Popular Magazines
Close Reading of News, Ads & Websites
New Literacies & The Common Core – By William Kist


Compare & Contrast Magazine Covers
How To Read A Magazine


Analyzing Tobacco AdsDeconstructing A TV Commercial
Close Reading:
Understanding the Appeals
Buy Me That:
Toy Commercials

Selling Sleeping Pills: Close Reading & Common Core

Close reading of ads: a how to guide
Close reading visual texts (video)

Motion Pictures (Film/Movies)
Films can be read like texts. Their images should be unpacked just as
we would unpack the imagery in a written passage. (Students should)
think carefully about how visual and aural tools enact, reshape,
change or critique an author’s textual expressions. (Source)
Close reading involves deconstructing the text and in film that means understanding film terminology.
Close Reading: Film Trailers
To Kill A Mockingbird (film study guide)
Close Reading Film (prezi)

Close Reading One Direction’s Music Video
Close Reading of Pop Music

Visual Literacy
Engaging Students With Primary Sources
(pg 24 Photographs)
Basic Strategies in Reading Photographs
Close Reading A Photograph
Is Seeing Believing: Visual Literacy for the 21st Century Digital Age

Other Resources/Lesson Plans
Organizer for Close Reading of Multimedia Texts
Elements of Multimedia Composition Descriptors
Close Reading Lesson Plans (Web English Teacher)





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