AUDIENCE
ENGAGEMENT

This describes how an audience interacts with a media text. Different people react in different ways to the same text.

AUDIENCE
EXPECTATIONS

These are the advance ideas an audience may have about a text. This particularly applies to genre pieces. Don’t forget that producers often play with or deliberately shatter audience expectations.
AUDIENCE
FOREKNOWLEDGE
This is the definite information (rather than the vague expectations) which an audience brings to a media product.
AUDIENCE
IDENTIFICATION
This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle.
AUDIENCE
PLACEMENT
This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially ‘for them’.
AUDIENCE
RESEARCH
Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored

Source: mediaknowitall.com

 

Recommended Texts


The Televiewing Audience

 

 

 

 

 

 

 

 

Links for more information and views on audience theory:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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