TABLE OF CONTENTS

 

This web site has been recommended by INFOHIO, "Blueprint for Democracy" and
"Cable in The Classroom" magazine.


Background/
Introduction/
Standards

Key Quotes
 

Objectives/
Preparing Students

Critical Inquiry

Media Literacy
 
Teaching Suggestion (NCSS)
 
Other
Lesson Plans

Candidates
Websites/Streams
 
NEW

Ad Watch Columns
(evaluating spots 
for accuracy)
 
Past Campaign Ads

 

IN THE NEWS
timely news articles
to download/print
 
 
 
Campaign/Election
news resources

Election sites for
Teachers and students
 
Web Resources
 
Recommended Texts
 
Recommended
Videos
 
 
   
   
 
   Hit Counter

 
 

   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 

The Role of Media in Elections: 
Helping Students Understand Media's Influence
by Frank Baker, media educator
©2007
(do you find this resource valuable?
  let me know:

fbaker1346@aol.com


This webpage is devoted primarily to the 30-second campaign "spot;" so common in American elections. The site is designed to provide teachers with the tools they need to introduce political campaign advertising to their students. Another goal is to assist teachers who want to help their students become aware of the unique techniques of persuasion used in these ads. To start, click the Background/Introduction/Standards link in the left hand column.



































 

"Right now, social networking and YouTube are the two most striking things about this election cycle that make it different from 2004..so far."
Lee Rainie, Pew Internet & American Life Project (Source)

Latest Educational Resources and Websites

 

Look Back on the 2008 Presidential Debates Teaching With And About the Conventions


                                                                 

This comic from Non Sequitur is used here for educational purposes.

Site Updated on
: 06/26/2009 


 

                 Latest readings/activities to read/print/download:
                          
Advertising wars escalate in health care fight
                          
PolitiFact to take a closer look at TV/radio pundits' claims
                           RNC Revives Famous Daisy Ad
                          
Internet became dominant force in 2008 election
                          
NEW:  Obama Poster Parodies
                           Late night talk played role in Election 2008
                         
 NEW: Looking Presidential (visual literacy)
                      The Power of Elections: A Tribute to Photojournalists

                         
 Obama Received Significantly More Coverage in Presidential Race,
                         
 Coverage Sentiment of Both Candidates Near Even
                           Political Punch Lines: comedy shows as campaign news
                          
False political advertising works, and that's no lie
                           Smear Wars: Welcome to Negative Ad Season (TIME)
                          
How To Differentiate Political Facts And Lies
                          
Who's winning the message war, Obama or McCain? (Salon)
                      Winning the Message War (Campaigns & Elections Magazine)
                           
Do a candidate’s looks matter?

                           Student Activities:
                      Compare & contrast magazine covers/ Compare & Contrast 2

                           The 30 Second Campaign (Upfront/NYT)
                          
                      Obama begins work on his image
                            
Fear-based ads sneak into subconscious, researcher says
                           Image Bite Politics (Newsweek)
                      All the Presidents' Ads

                           TV Still Preferred Source for Presidential Election News
                           
Citizen 2.0 Voters Follow Issues and Candidates, Not Ads
                           The Selling of the President (revised)
                      New Media As The Message (National Journal)

                           Students see political advertising in new light
                           Students say Internet is prime source for presidential election news
                      "Politics and the Image Builders" from The Hidden Persuaders
                            read more CURRENT EVENTS by clicking on
IN THE NEWS