This webpage is devoted primarily to the 30-second campaign
"spot;" so common in American elections. The site is designed to
provide teachers with the tools they need to introduce political
campaign advertising to their students. Another goal is to assist
teachers who want to help their students become aware of the unique
techniques of persuasion used in these ads. To start, click the
Background/Introduction/Standards link in the left hand column.
"Right now, social networking and YouTube are
the two most striking things about this election cycle that make it
different from 2004..so far."
Lee Rainie, Pew Internet & American Life Project (Source)