NEW
Truth in Food Package Images & Labels

Watch this classic "Buy Me That" series segment on how hamburgers (and French fries) are made to look good for TV commercials Click the image on the left in order to go to the lesson plan that includes this classic segment

Latest news

JULY 2008
FTC Study: Kids target of $1.6 billion in food ads
It's Official: Big Food Targets Kids

APRIL 2008
91% of Kids Ads Unhealthy

JULY 2007
More Major Food Marketers Establish Kids-Advertising Limits;
Limiting Ads of Junk Food to Children

JUNE 2007
Kellogg Agrees to Phase Out Some Food Ads to Children

MARCH 2007 New Study: Food: Top Product Seen Advertised by Children
(watch some of the TV commercials cited by the Kaiser report)

JULY 2006  Food companies lure kids with online games (Kaiser Study)

INTRODUCTION
The advertising of snack and so called "junk foods" to young people 
is being blamed for an obesity epidemic in the United States and elsewhere.
Is advertising to blame? Are there other factors going on?
How does advertising, for example, work to target young people? 

This web resource is designed to help educators/parents
who wish to study food advertising found on TV and in magazines. We offer
a sample of ads and questions for you and your students to begin
their examination and study. In addition, the topic of junk food ads
aimed at kids is one in current events and news. 
See Key Quotes & In The News.

Advertising is also part of most state's ENGLISH and HEALTH teaching
standards. Be sure to look at this link for National Teaching Standards

Educators and students should also review the media literacy "key concepts"  
as well as these critical thinking questions before proceeding. 

Non Sequitur comic is used here for educational purposes.

 

Site updated on: 08/08/2008