NASCAR, Daytona 500 Car Race & The Role of
Advertising & Marketing
Like the Super Bowl, the annual Daytona Beach 500 is a much watched
event. Endorsements and product placement are critical for both drivers
and advertisers. Drivers and advertisers want their names to be seen AND heard.
I have selected a couple of images, posted below to demonstrate the
critical importance of this race (and similar races) AND getting brand names seen.
Notice how the driver is strategically placed in front of backdrops emblazoned
with sponsor logos. This is done so that all photographers get virtually the
same shot.
Notice also the brand logos on their clothes and hats. What do the
expressions on their faces communicate?
TV ads becoming huge focus for sponsors
Is Nascar Marketing Running Out of Gas?
Article: Marketers Hitch a
Ride With Nascar for Under $ 5 Million
Research: NASCAR 200mph ads
Article: NASCAR
to give hard-liquor ads green flag
Articles: NASCAR
Revs Up Its Marketing Engine
Diversity
Drives Race Ads
NASCAR
Speeds Up Its Profits
Earnhardt
Signs Multi Year Deal With Budweiser
NASCAR
SPONSORS: DRIVE-BY MARKETING
Fun Meets Advertising When Track Cools Off
Daytona: A Super Bargain for Advertisers
Dale
Zooms to Front of Pack In Endorsements
For more, see Sports/Advertising; Product
Placement
 Tony Stewart celebrates in Victory Lane after winning the NASCAR Nextel Cup Dickies 500 at Texas Motor Speedway . |
 Tony Stewart is sprayed by teammates as he celebrates after winning the NASCAR Sirius Satellite Radio at the Glen at Watkins Glen International in Watkins Glen, N.Y., Sunday, Aug. 14, 2005. (AP Photo/David Duprey) |