Some questions to consider when analyzing credit card ads:
- who is the 'target audience' for the ad?
what clues tell you so?
- what magazine or newspaper is the ad placed? what section? (i.e. Sports,
Features, Business)
- who or what is pictured in the ad? why? who is left out?
- does the card have a slogan? if so, what is it, and what does it mean?
- what information is not included in the ad? why do you think it was
excluded?
where can you go to get this info?
- is credit card marketing deceptive? if so, defend you answer. if not, why not?