AUDIENCE
(links in red indicated newest additions)
Audience Influence
Audience theory
The changing nature of audiences (2003)
Defining your target
audience/
Media audiences
How to teach audience
Identifying a target audience
(Scholastic, worksheet)
Investigating Audience (textbook chapter)
|
AUDIENCE |
This describes how an audience interacts with a media text. Different people react in different ways to the same text. |
|
AUDIENCE |
These are the
advance ideas an audience may have about a text. This particularly applies
to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations. |
|
AUDIENCE
FOREKNOWLEDGE
|
This is the definite information (rather than the vague expectations) which an audience brings to a media product. |
|
AUDIENCE
IDENTIFICATION
|
This is the
way in which audiences feel themselves connected to a particular media text,
in that they feel it directly expresses their attitude or lifestyle. |
|
AUDIENCE
PLACEMENT |
This is the
range of strategies media producers use to directly target a particular
audience and make them feel that the media text is specially 'for them'. |
|
AUDIENCE
RESEARCH |
Measuring an
audience is very important to all media institutions. Research is done at
all stages of production of a media text, and, once produced, audience will be continually monitored |
Source: mediaknowitall.com
Recommended Texts
 |
|
 Read a sample chapter |
|
|
 Exploring The Media Text, Industry, Audience (2008) |
 Understanding Audiences And The Film Industry (2007) |
|
|
|
|
Critical Readings: Media and Audiences
|
 The Audience Studies Reader, Will Brooker, Deborah Jermyn (Editors) Routledge, ISBN: 0415254353 |
 The Televiewing Audience The Art and Science of Watching TV, Robert Abelman, David J. Atkin, Hampton Press ISBN: 1-57273-488-4 |
|
 Television and New Media Audiences Oxford Television Studies Ellen Seiter |
 The Audience and Its Landscape, Lawrence Grossberg, Ellan Wartella (Editors), Westview Press, ISBN: 0813322855 |
 In Front of the Children : Screen Entertainment and Young Audiences. London: BFI; Bazalgette, Cary & David Buckingham (Eds.) (1995) |
 |
|
 Reading Audiences: Young People and the Media David Buckingham Manchester Univ. Press (1993) ISBN: 0719038693 |
 Remote Control Television: Television, Audiences and Cultural Power by Ellen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Marie Warth Routledge (1991) ASIN: 0415065054 |
 Consuming Audiences? Production and Reception in Media Research, Ingunn Hagen, Janet Wasko (editors) Hampton Press, ISBN: 1572731753 |
 |
 |
Periodical |
