2004
Anheuser Busch Unveils new responsibility campaign
Coors pulls ad that touts low-carb edge in taste
Alcohol Ads Coming under scrutiny
Polls show more teen girls see "alcopop" ads than women age 31-44
Stolichnaya Vodka Unveils First-Ever TV
Marketing Campaign
AMA slams NASCAR for hard liquor sponsorship plans
Beer falls flat with younger
drinkers
Whiskey Industry Goes Sweet to Grab Youth Market
NASCAR to give hard-liquor ads green flag
Super Bowl Booze Ads Target Kids
Kahlua Launches Largest-Ever TV Ad Campaign
Ban on TV Beer ads proposed (10/26)
Tailgating: big business for marketers (10/25)
Girls lead in teen alcohol use(8/14)
Momentum Builds to End Beer
Ads in College Sports (7/28)
New face of underage drinking: teenage girls (7/8)
Girls More Likely Than Boys to Be Overexposed to Alcohol Advertising in
Magazines;
Study Published in Archives of Pediatrics & Adolescent Medicine Documents
Girls' Overexposure (7/5)
Alcohol Ads Outnumber Responsibility Ads 226 to 1 (5/26)
PR
Big-screen boozing may lure middle school kids to drink (5/25)
Lawsuits target alcohol industry (5/13)
Study: Teens Saw More Alcohol Ads in 2002 (4/21)
Forbes version Beer Industry
Response
FTC Eyes Youth Appeal of Alcohol Web Sites (3/25)
Brewing Interest In Teens? (3/15)
Underage Youth Have Easy Access to Alcohol Web Sites (3/9)
SEE DICK DRINK. SEE JANE DRUNK. DRINK, DICK. DRINK,
JANE. SEE DICK AND JANE WITH IRREVERSIBLE BRAIN DAMAGE (2/16)
Underage Youth More Likely to Hear Alcohol Ads on Radio than Adults (1/22)
Exec Summary
Boos
for NCAA's stance on booze advertising (Jan.4)