2002
New Study Shows Underage Youth A Target of Alcohol Marketing (Sept.24, 2002)
Alcohol Advertising: Are Our Kids Collateral or Intended Targets? (Jan.2002)
Special Report: OVEREXPOSED: Youth, A Target of Alcohol Ads in Magazines
Alcohol Advertising: Are Our Kids Collateral or Intended Targets
Gender Representation in Tobacco & Alcohol Advertising

Alcohol advertising and youth: a focus-group analysis of what young people find appealing in alcohol advertising. 
(television beer commercials) Elizabeth D. Waiters, Andrew J. Treno, Joel W. Grube.
Contemporary Drug Problems Winter 2001 v28 i4 p695

Alcohol Counter-Advertising and The Media
Frogs Sell Beer (April 2001)
Bigger Ad Budgets Lead to More Adolescent Drinking (04/19/01)
Image Advertisements for Alcohol Products: Is there Appeal 
associated with Adolescents' intention to consume alcohol  Adolescence (Spring 1998)
Targets of Alcohol Advertising- Jean Kilbourne
Hooked On Advertising (Ms. Magazine)
Deadly Persuasion: 7 Myths Alcohol Advertisers Want You To Believe   (non pdf version)
Media & Values, Spring/Summer 1991